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A creative mind melding commercial objectives with on brand luxury storytelling. 

Currently leading the brand creative at Annoushka fine jewellery from end to end. Working closely with the Creative Director, Head of Brand Comms and Director of eCommerce to create seamless content for global markets. From creative concept development, production, art direction and finally execution across digital and print through storytelling. 

My time at La Perla was a creatively envigorating tenure. The brand has a rich and inspiring heritage as a pioneer in the luxury lingerie field. Weaving stories to their ever-growing clientele, the focus was a celebration of the female form and the intricacies of lingerie. Appreciating the cadence of each channel and creating concepts through to wireframes conveying their messages in friendly and ultimately commercial experiences. 

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