A CHARMING CHRISTMAS
CONCEPT | UX
A Charming Christmas concept centres around the sentimental and the magic of Annoushka's talismanic charms. A quintessential pillar of the brand, the charms are brought to life to delight and create engagement. The rich emerald palette provides a warm and festive environment to let the jewellery shine. Working alongside a talented 3D animator, we created seven playful charms that spring to life when they come in contact with the 'magic' sparks.
SOUTH MOLTON & CADOGAN GARDENS
To continue the sense of magic bringing our animated charms to life, we used gold twigs and fairy lights. The charms grid elements are used in the upper section of the windows, whilst cut outs of the charms below look as though they have been brought to life and jumped from the page.
HOW TO SPEND IT | FINANCIAL TIMES
For the single page spend in How To Spend It, I created a simple yet effective layout to champion our key charms. The creative proved to be our most engaging to date with over 140 scans of the QR code, leading clients to our Christmas Gift Edit. (Our average scan rate sits around 10-15 scans)
COUNTRY & TOWN HOUSE
We had an exciting opportunity to feature across a double page spread in Country & Town House magazine.