UX/UI
PRODUCT PAGE
Redesign La Perla's 'PDP' to provide a superior UX that increases conversion across devices. Imagery is enlarged to show off the quality and detail, whilst a sticky information and CTA ensure action is seamless for the user.
VECTOR ICON DESIGN
Icons are a wonderful opportunity to bring character to the online shopping experience whilst breaking up text and providing the user with friendly visual cues.
I create bespoke vectors using Adobe AI.
SHOPPING BAG
The shopping bag was redesigned with an increase in conversion rates across device at the forefront. Competitor analysis combined with data testing lead to the below design, with prominent CTAs including a lock icon that has been provide to increase conversion. 'Eco' and 'Gift' packaging options are a new feature with 'Eco' as default. Finally, the promo code is moved to a less prominent position to reduce drop offs.
