CONCEPT | UX
The definition of a Parure is a set of jewels intended to be worn together - your quintessential jewellery wardrobe - a foundation for life in jewels.
These pieces can be put together in endless ways. These foundational pieces are the building blocks to a unique collection - evolving with you through your life as you add pieces to mark memories.
The pieces have been chosen for 3 reasons - their versatility, timelessness and most importantly that they are “classic“ through an Annoushka lens - each distinguished by a setting, finish, frame or function.
Showcasing the Parure pieces through a playful and liveable lens. Two models breathe their personality and individual style wearing unequivocally Annoushka pieces. Showcasing the versatility of the Annoushka Parure, the jewellery is to be brought out and made one’s own.
STILL LIFE SHOOT
My vision was to get closer to the Annoushka pieces than ever before. Showcasing the Parure pieces in their most intimate glory, the finest detail will be oversized in scale - fetishising design elements that are unequivocally Annoushka. Taking ownership of the features that make our pieces unique and highlighting the most desirable signature styles.
The still-life shots were created to provide a beautiful contrast with our model imagery. The model shoot will showcase the liveable quality of the pieces, and inspire people on various ways to style whilst the still life imagery will provide a bold and intimate portrait of the jewellery design.
Using Content Square we have found users want immediate clickable access to the product they like. The shoot was planned to hero one key Parure piece at a time. Creating a seamless journey to the PDP wherever used.
The juxtaposition of scale creates an impactful and multidimensional story. Liveable and delightful.