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UX DESIGN / ART DIRECTION

A creative mind with over a decade's worth of experience in digital design and

creative consulting for premium and luxury fashion brands.

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Achieves commercial objectives with an innovative approach to UX through digital storytelling, delivering multi-channel assets, branding projects and editorial-style stories.

 

  Winner Drapers Digital 2018 - Best Use of Innovation

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SPOTLIGHT

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A concept based around the modern woman's lifestyle and their approach to jewellery.

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UX, print and pop ups.

Discover the charming experience from concept to execution.

A concept based around the modern woman's lifestyle and their approach to jewellery.

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Concept and Art Direction to transform and elevate the ecom photography of Annoushka's fine jewellery.

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UX, print and pop ups.

Discover the experience from

concept to execution.

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Art Direction and digital production for La Perla's

Holiday Atelier story. 

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Concept, art direction and digital production for La Perla's Valentine 'Amore' campaign.

Art Direction and digital production for La Perla SS18 editorial still life shoot. 

Art Direction and digital production for La Perla SS18 editorial model shoot. 

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